The Kansas Biggest Rodeo, Tough Enough to Wear Pink event began in 2006 as an opportunity for rodeo fans to support those individuals that are affected by cancer in a way that is both unique and interactive. “Pink” Night as it is often termed, is scheduled the Thursday night of rodeo and is always anticipated by area residents. Rodeo goers are encouraged to flaunt their pink attire on this night and as a result, Prairie Horizon and Kansas Biggest Rodeo will each donate $1. In recent years, the following businesses have also partnered to donate $1: McClain Seed Sales, Kansas Crop Care, Rodgers and Associates, and Farmers State Bank.
That is an astounding $6 per each “pink” night participant that is directly donated to those fighting back, finding cures, assisting those to get well and stay well. We are very proud to be a part of the over $70,000 that has been donated to this cause and look forward to the years to come!